THE ADS SYSTEM
The most important Tech invention explained
We often talk about the Search engine of Google, the Social Graph Facebook, The Recommendation System of Youtube. Yet, we rarely talk about the technical breakthrough that allows all of them to exist: The Ads System.
How are Ads chosen? How are prices determined? How is User relevance computed? What metrics matter? How to build an Ads System? Here, we explain everything about the Ads System. We go deep and we keep it light and simple. If you have a general technical background, or if you have just been close to the Tech world, you are about to discover one of the most compelling technical innovations.
For future college graduates, product managers, data scientists and software engineers. Or just curious people.
I worked in two of the biggest Ads based Silicon Valley companies for a handful of years. I was the Engineering Tech Lead of the core Ads team and eventually transitioned to be the Product Manager in Ads.
During these years, we built and perfected an Ads System of a multi-billion dollar company. Throughout this process, I spent a lot of time understanding this system to its most fundamental level and thinking about non preceded ways to make it better. And we did make it better.
Here, I explain the fundamentals of an online Ads System in a deep and simple way. These fundamentals are common to any online Ads System in the world. I do not cover the specificities and details of any given Ads System but rather hone in the fundamentals that are required for any Ads System to be effective.
There are many resources out there on pretty much everything, but very few on Ads. This is the first cohesive and complete crash course on how to build an Ads System. Enjoy!